It might seem a bit strange to think that your plumbing website is a top priority for your business. After all, one would think that it’s the service itself that matters the most, and everything else is secondary. However, the truth is that without proper web design, you likely will not get the attention you need to earn as a plumbing company.
The fortunate thing is that developing a proper website does not have to be a chore. There are many ways you can help boost your position online, and web optimization is the ideal way forward. Here’s a quick startup guide to a successful plumbing website in 2022.
- When it comes to plumbing websites, less is more
One of the most crucial things to learn about plumber websites is that it’s all about keeping things simple. After all, the reason online users want to step into the website in the first place is to look for a reliable plumbing service. There’s no need to distract them with every feature in the book – it’s all about impressing them with your service, and you can get the point across by keeping a minimalist design. If you distract them too much, chances are your potential customers will likely look for other companies that can help.
- When it comes to content, consider well-written articles and blogs
Some plumbing websites become so successful because their content is relevant to the services they provide. While it seems like a straightforward and obvious tip, some business owners get carried away with all manner of web content, resulting in a confusing website that doesn’t get the job done.
If you’re looking for simple web content that can get the attention of your target demographic, articles and blogs can improve your plumber website. The topics can be all about DIY plumbing solutions, with a call to action when things look dicey. The call-to-action can be a part of every article, as plumbing is all about looking for and solving the root problem. Fortunately, you have access to many blogging companies capable of writing relevant and eye-catching articles for your business.
- When it comes to conversion, fast loading times matter the most
If there’s one thing to keep in mind when designing a plumbing website, it’s that page loading time should be at the top of the priority list. Anything that slows page loading time for a crawl should be removed, which means unnecessary widgets and features have no place in a plumbing website. Keep in mind that most online users only give about fifteen seconds for a site to get their attention – it’s called the fifteen-second rule, and it’s been a problem for many new companies.
Keep page loading times as quick as possible, and you significantly increase your chances of converting curious online users into paying customers.
If you want your plumbing company to make waves in 2022, there’s no better way than to enhance your plumber website design and optimize your website fully. It’s well worth the effort, as even the best marketing campaign won’t work if the website doesn’t catch their attention.